With an estimated number of 4.37 billion email users worldwide, email marketing remains one of the most well-researched and effective means for business promotion. As with any tool, however, email marketing can only translate into actual business sales when it’s done correctly.
By targeting the right audience and sending out personalized messages, you can help take your business to new heights with ease. In this article, we’ll explore the best tools for email list segmentations, their key features, and different pricing plans. Let’s dive in!
Why is Email List Segmentation Important?
Before discussing our top recommendations for the best email marketing tools, let’s first take a look at the different advantages of having a dedicated app for email list segmentation.
Segmenting email lists can help businesses by:
- Increasing Open Rates
- Boosting Engagement
- Creating More Personalized Emails
- Reducing Unsubscribe Rates
While sticking to generic emails may be the norm for some businesses, the benefits of having an email list segmentation tool can ensure much more personalized and engaging campaigns for both existing and potential customers.
What Are the Top Email List Segmentation Tools Online?
For a quick overview of our most recommended tools for email list segmentation, here is a comparison table of the different platforms:
Mailchimp
Brevo
Later
PosterMyWall
Pricing Plans
✅Free
✅Essentials ($13/month)
✅Standard ($20/month)
✅Premium ($350/month)
✅Free
✅Starter ($9/month)
✅Business ($18/month)
❌Free
✅Starter ($25/month)
✅Growth ($40/month)
✅Advanced ($80/month)
✅Agency ($200/month)
✅Free
✅Premium ($9.95/month)
✅Premium Plus ($29.95/month)
Best For
E-commerce businesses, small to medium-sized businesses
Small to medium businesses
Marketing agencies, social media managers, influencers
Small businesses and marketers with little to no experience
Learning Curve
Easy
Intermediate
Advanced
Very Easy, Beginner-friendly
The Most Effective Platforms for Email List Segmentation and Personalization
For a more detailed look into our top recommended platforms for email list segmentation and personalization, below are the different platforms and their key features:
Mailchimp
Overview
Mailchimp is primarily known as an email marketing platform that also offers additional services, such as a website maker. One of the more popular apps in this list, Mailchimp is a great tool for basic email automations.
Standout Features
Extensive integrations
For businesses that use a lot of platforms, Mailchimp offers easy integration with a variety of e-commerce, design, and other CRM tools online.
Advanced analytics
Mailchimp offers a thorough analytics tool that can provide users with comprehensive reporting for better audience insights.
Free plan
For those looking for a basic tool to get started with email marketing, Mailchimp offers a free plan that can handle a limited number of marketing emails per month.
Pre-made workflows for automation
With its pre-built templates for email marketing, even users without marketing experience can easily automate emails for an added layer of personalization, such as birthday greetings for subscribers or customers.
Why it’s great
For users who are looking for more advanced analytics reports, Mailchimp can be a great option. Its email list segmentation tool is directly built into the app and offers an extensive library of insights that report open rates, bounce rates, and location data, among others.
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Brevo
Overview
Formerly known as Sendinblue, Brevo is an online tool used for handling Customer Relationship Management (CRM) and email marketing. Through Brevo, users can run different marketing campaigns on various platforms online.
Standout Features
SMS and WhatsApp marketing
For businesses looking to expand marketing efforts across different platforms, Brevo offers tools for creating marketing campaigns on SMS and social media like WhatsApp.
AI assistant
With its AI assistant feature, users can easily generate, revise, or enhance written replies or email subject lines with ease.
Advanced Email Segmentation
When compared with other apps like Mailchimp, Brevo offers more dynamic options for segmenting email lists, such as sorting customers depending on their interests, website interactions, and lifestyle.
Why it’s great
While Brevo shares similar features with other email marketing platforms, it generally stands out for its multi-channel marketing features. Additionally, Brevo also offers different templates, automations, and segmentation specific to each platform, whether it be SMS, WhatsApp, or email marketing.
Later
Overview
Later is another online tool that helps users with social media management and marketing. While it doesn’t specifically focus on email marketing features, Later can be a great tool for influencers or social media managers looking to increase their performance metrics by creating customized content.
Standout Features
Social Listening
Gain access to real social media insights regarding your business made online by customers and competitors.
Scheduled posts
With Later’s scheduling tool, businesses can tailor their content better to specific customers, ensuring increased engagement and social media presence.
Integrations with other tools
While not a dedicated tool for email marketing, Later can be paired with platforms like Mailchimp to gain access to more advanced email marketing features.
Why it’s great
For those who are already using Later as their dedicated social media and marketing app, it can still be a great platform to use for segmenting email lists due to its ability to integrate with other email marketing platforms.
PosterMyWall
Overview
PosterMyWall is an all-in-one social media management and email marketing platform that’s especially great for small businesses and beginner marketers. Despite the app’s user-friendly interface and features, PosterMyWall comes with a lot of advanced features, like an AI writer that can allow for more efficient marketing campaigns.
Standout Features
3,330+ Email Templates
Whether you’re new or already have experience with email marketing, customizable email templates are a great tool to have for ensuring professional-looking emails without the hassle of starting one from scratch.
Performance Insights
For a more thorough email marketing campaign, PosterMyWall provides key insights reports on analytics like open rates and click rates.
Automated Scheduling
To optimize your marketing strategy, PosterMyWall offers an automated scheduling feature to ensure your subscribers won’t miss your emails.
Run Personalized Campaigns Simultaneously
Whether you’re handling promotional emails or running personalized email campaigns using its merge tags feature, PosterMyWall allows businesses to run campaigns simultaneously with ease.
Content Planner
By using PosterMyWall’s dedicated content planner, businesses can easily schedule, publish, and both email campaigns and social media posts all in one place.
Why it’s great
Regardless of your experience with email marketing, PosterMyWall provides users with the necessary tools for ensuring a smooth campaign rollout. Not only that, but the app also offers an extensive list of features aside from email marketing, such as a dedicated social media design and management tool, without the need for integrating with external platforms.
Which is the Best App for Email List Segmentation and Personalization?
While the different apps we’ve recommended in this list have their own strengths and weaknesses, our top pick for the best email list segmentation tool is none other than PosterMyWall. Due to the platform’s user-friendly yet versatile tools, even users with little to no experience with email marketing can get started with professional-looking campaigns.
Additionally, PosterMyWall is also an all-in-one marketing tool that can help not only with email marketing but also with managing and creating designs for various social media platforms.
Level Up Your Email Marketing
Email marketing has evolved from a simple promotional tool into a much-needed necessity for getting higher customer engagement. In choosing your preferred platform, we always recommend finding an email marketing tool that’s not simply the most popular, but the most user-friendly and tailored to your specific needs.
