White Label PPC 101: What You Need to Know

When running a digital marketing agency, navigating the vast and complex waters of online advertising is a crucial yet daunting task. Pay-Per-Click (PPC) advertising remains a powerful tool for reaching and converting potential customers. However, managing PPC can be time-consuming, especially if you’re a smaller agency that’s already stretched thin. Enter white label PPC, a solution offering the perks of potent PPC campaigns without the weight of increased resource drain. In this article, we’ll explore what white label ppc entails and how it could revolutionize your agency’s capabilities.

What is White label ppc ?

White label PPC, also known as PPC reselling, is a form of partnership where one agency (the reseller) sells PPC services under its brand, but the actual campaign management is performed by another agency (the provider). This allows you to offer PPC management services to your clients without having to build an in-house PPC team, thus ‘white labeling’ the services under your agency’s name.

How White label ppc  Works

The way white label PPC works is straightforward on the surface but involves intricate coordination between the reseller and provider. Here’s an overview:

1. The Reseller Signs Up With a Provider

You, as the agency owner, would approach a white label PPC provider and sign up for their services. This often involves a contract agreement that stipulates the terms of the partnership.

2. Client Onboarding

Once you have a client interested in PPC, you onboard them as you would for any other service. The only difference here is that you are offering PPC as an additional service under your brand.

3. Defining the Scope

Together with your client, you define the goals, budget, and other essential aspects of the PPC campaign. This is where communication with your white label provider is key, as they will need a detailed understanding of your client’s needs.

4. Campaign Launch and Management

Your white label PPC provider crafts the campaign, carrying out keyword research, ad creation, and management on platforms like Google Ads. Throughout, you act as the liaison between the provider and your client, ensuring that the campaign aligns with the client’s vision.

5. Reporting and Analysis

Your white label provider supplies reports detailing campaign performance. These reports are rebranded with your agency’s logo and then presented to the client, maintaining the illusion that everything is managed in-house.

The Benefits of White label ppc

For agencies considering white label PPC, the benefits are clear and compelling:


You don’t need to grow your team to offer PPC services. You can take on as many clients as you can handle without the need for additional in-house expertise.

Expertise Access

By partnering with a white label provider, you tap into the deep knowledge and experience of a team dedicated to PPC management.

Time and Money Savings

The costs and time required to hire, train, and keep in-house PPC specialists are not insignificant. With white label PPC, you avoid these expenses and can focus on the areas where your agency excels.

Service Diversification

By extending your service lineup to include PPC, you can offer clients a fuller suite of digital marketing services, which in turn can increase customer retention and improve ROI for your clients.

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Key Considerations Before Adopting White label ppc

Before jumping into a white label PPC partnership, there are several considerations to keep in mind:

Reputation and Quality

Ensure that the white label provider you choose has a solid reputation and offers the level of quality your clients expect. Remember, any service you offer reflects on your agency’s brand, not just the provider’s.


Clear communication is essential to the success of white label PPC services. Choose a provider with whom you can schedule regular check-ins and who is responsive to your clients’ needs.


While white label PPC can save you money compared to in-house management, pricing needs to be competitive. The cost to your agency must allow for a profitable markup while remaining attractive to clients.


Your clients expect transparency, even though the services are white labeled. Ensure that the provider you choose is willing to work within the framework of transparent reporting and practices.


White label PPC offers a promising way for digital marketing agencies to expand their service offerings with minimal investment. It’s a strategy that can enhance your agency’s capabilities and help you stay competitive in a crowded marketplace. However, it’s essential to carefully consider the benefits and intricacies of white label PPC before incorporating it into your business model. With the right approach and the right provider, white label PPC can be a game-changer for your agency.

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